Goodbye E.ON…Hello Octopus Energy
Home energy – an industry where customer retention no longer matters
Like so many people across the UK, I recently changed my home energy provider. You know the situation…you’ve been with your supplier for quite a while, and a few weeks before your contract is due to end, you get a reminder. You start looking at their renewal deals, because you know you’ll end up being whacked pretty hard financially if you do nothing.
My existing supplier was E.ON. I’d been with them for a couple of years and was reasonably happy with my dual fuel contract. But when I looked at their renewal offers, I was pretty horrified. I was going to be paying a lot more.
How to Guide – Create a New Fruit and Vegetable Plot in Your Garden
How to create a new vegetable plot on your lawn.
A Roadmap to Sustainability for SMEs
There’s little doubt that consumers care deeply about the environment and sustainability, and prefer to deal with businesses which care about these things too. According to a recent survey conducted by Accenture, a leading global management consultancy, 60% of respondents said that since the start of the COVID-19 pandemic they were making more environmentally friendly, sustainable or ethical purchases.
A societal shift towards making better environmental choices had begun well before the pandemic took hold and it is accelerating now that the world is returning to normal.
Top Tips for Better LinkedIn Posts
The first line of a LinkedIn post is critical
Give very careful thought to your first line, because as your LinkedIn audience reads it this is the moment when they will decide whether to continue reading your post or just scroll on past it.
Never underestimate the power of the visual
Creating content isn’t just about the writing itself. Use images that support the content. This improves the overall reading experience. And don’t forget to optimise your images. A high percentage of LinkedIn engagement is on mobile devices, so make sure your images suit small devices as well. Use video content where you can, as this also helps greatly to drive engagement. Videos should start with essential information and end with your call to action (see below).
Small Businesses Need to Up Their Game on Sustainability and Ethical Sourcing
A very good friend of mine, Julian Lyons, runs IMI Ltd., a long-established premium sourcing company based in Central London. Julian recently announced in a LinkedIn post that his company, which does a lot of business internationally, particularly with China, had updated the Sustainability and Ethics Policy on its website. It’s a very comprehensive policy and I know that Julian believes passionately that his company should operate sustainably and needs to avoid at all costs doing business with any suppliers which could be benefitting from the use of child labour or forced labour.
On the “English Sparkling” Wine Trail in Kent
Great summer days out on the wine trail in Kent, seeking out the very best English Sparkling wines.
Autostadt in Wolfsburg – VW’s Homage to the Automobile
Autostadt in Wolfsburg is a must-see destination if you love cars.
Marché d’Aligre – A Parisian Gem
If you're in Paris, make sure you put a visit to Marche d'Aligre on your agenda
Small Business Websites – What to Include on an “About” Page
It’s important for every small business to give careful thought as to what it puts on the “About” page of its website. After the Home page it’s often the page that site visitors will go to next. It’s one which can strongly influence the decision about whether or not to do business with you.
In other words it’s about credibility and trust. A visitor to your site will typically go to your About page to find out if you’re a business of substance. People only buy from businesses that they trust.