In business communications it’s hard to over-emphasise the importance of compelling, persuasive copy. A business can spend a fortune on great website design or an attractive marketing brochure, but if these are filled with poor quality content, the investment in design could well be wasted. Remember….Content is King!
Is Copywriting Really So Difficult?
Perhaps you’re thinking…copywriting’s not so difficult – I can write, so I’ll just do the job myself. In my experience, businesses often underestimate just how much work is involved in producing compelling copy. Copywriting is a bit like plastering – looks easy, but turns out it isn’t. It takes time, skill and a surprising amount of effort… and that’s why I’m in business.
Half-baked, amateurish copy tends to stick out like a sore thumb. Unless you want to be the person responsible for embarrassing your company, I suggest you consider hiring a professional copywriter.
In the words of Red Adair, the legendary oil well firefighter:
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”