Well-written, reader-friendly website content is definitely good for business – it helps your customers to find what they’re looking for quickly. Customers are not the only audience for your content though – the search engine robots at Google, Bing and Yahoo are looking at it too. They’re scanning the copy on your website for relevance as they compute and display search results.
Helping your website to gain visibility doesn’t just happen by magic though – you need the text on your website to be Search Engine Optimised. SEO-enhanced website content gives your site greater visibility. And this means more targeted traffic, hence quality leads and higher sales.
I’m familiar with dark art of SEO copywriting, so I can ensure that the right keywords appear on each page of your website, the right number of times. Your website needs to make effective use of internal links – I can help you with this as well. I’ll also optimise your headings, page titles and meta description tags.
Working closely with my clients to identify the most important keywords at the outset is vital – ask me for my SEO Keyword Discovery Questionnaire. I won’t stuff your content full of these keywords – this would be truly awful for your readers. Instead you’ll get optimised copy that’s informative, interesting and easy to read. Your readers will like it….and so will the search engines.
It’s not an easy balance to achieve, which is why getting SEO copywriting for your website done by a professional will ultimately create value for your business.