On the “English Sparkling” Wine Trail in Kent
Great summer days out on the wine trail in Kent, seeking out the very best English Sparkling wines.
Autostadt in Wolfsburg – VW’s Homage to the Automobile
Autostadt in Wolfsburg is a must-see destination if you love cars.
Marché d’Aligre – A Parisian Gem
If you’re in Paris, make sure you put a visit to Marche d’Aligre on your agenda
Small Business Websites – What to Include on an “About” Page
It’s important for every small business to give careful thought as to what it puts on the “About” page of its website. After the Home page it’s often the page that site visitors will go to next. It’s one which can strongly influence the decision about whether or not to do business with you. In other words it’s about credibility …
Twitter as a Marketing Tool for Small Businesses
As an active networker I meet a lot of business owners in my local area (Kent and S.E. London). I usually ask business owners I haven’t met before how (or if) they do any marketing on Twitter. Most of them tell me that they understand the marketing potential of Twitter. Many of them already have a Twitter account for their …
Why Web Copywriting is a Bit Like Plastering
…. it looks easy, but try it yourself and you’ll struggle to get a perfect finish. You’re looking at your website and thinking …it’s time it had a makeover. So you hire a web designer to do the design and development work for your new site. You quickly realise that web design work is expensive, so you try and reduce …
UK Localisation: What Is It and Who Needs It?
UK localisation is not some Government policy intended to ensure that only local people get jobs. It’s actually the process whereby products, services, software, websites and text documents are adapted to the language, culture and “look-and-feel” of a particular country, in this case the UK. When localising any product or service for the UK, translation alone tends not to be …
New website? The words are just as important as the design
There are a lot of people out there who design new websites, either as their main line of business, or as a sideline. Which is great. With so many people doing this work, and the wide array of website design packages available, you can get a new website built and hosted for a very reasonable price these days. DIY Copywriting …
U.S. English v British English
I was recently asked by a client in the United States to review about 50 pages of content on their U.S. website and edit this so that it would be suitable for a British audience. I’d assumed that this would be a fairly straightforward task involving making all the obvious spelling changes: making sure that words like “color” and “flavor” had …
Conducting Successful Business Interviews
As a financial copywriter I must often interview people face-to-face in order to be able to complete my work, whether it’s for a magazine article, an annual report, a press release or anything else. Face-to-face interviews get the best results Although they’re harder to arrange and take more time, I’ve always found that face-to-face interviews get the best results. They’re …