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Top Tips for Better LinkedIn Posts

The first line of a LinkedIn post is critical Give very careful thought to your first line, because as your LinkedIn audience reads it this is the moment when they will decide whether to continue reading your post or just scroll on past it. Never underestimate the power of the visual Creating content isn’t just about the writing itself. Use …

Why Web Copywriting is a Bit Like Plastering

…. it looks easy, but try it yourself and you’ll struggle to get a perfect finish. You’re looking at your website and thinking …it’s time it had a makeover. So you hire a web designer to do the design and development work for your new site. You quickly realise that web design work is expensive, so you try and reduce …

UK Localisation

UK Localisation: What Is It and Who Needs It?

UK localisation is not some Government policy intended to ensure that only local people get jobs. It’s actually the process whereby products, services, software, websites and text documents are adapted to the language, culture and “look-and-feel” of a particular country, in this case the UK. When localising any product or service for the UK, translation alone tends not to be …

New website?

New website? The words are just as important as the design

There are a lot of people out there who design new websites, either as their main line of business, or as a sideline. Which is great. With so many people doing this work, and the wide array of website design packages available, you can get a new website built and hosted for a very reasonable price these days. DIY Copywriting …

UK English and US English are different

U.S. English v British English

I was recently asked by a client in the United States to review about 50 pages of content on their U.S. website and edit this so that it would be suitable for a British audience. I’d assumed that this would be a fairly straightforward task involving making all the obvious spelling changes: making sure that words like “color” and “flavor” had …