Not too many people have experience in briefing a copywriter, and those who do don’t always seem to have a clear idea of what it is that the copywriter needs to know before he or she starts work. I thought I’d put down a few thoughts based on my own experience as I’ve often found that it’s a case of.…the better the brief, the better the end-product.
The nature of your business
I need to have a clear idea of what your business does. Whether you’re a High Street retailer, a builder or a consultancy I need you to give me an overview of your business activities – please email a company Fact Sheet to me or point me to the right place on your website.