Tagscopywriter

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Small Businesses Need to Up Their Game on Sustainability and Ethical Sourcing

A very good friend of mine, Julian Lyons, runs IMI Ltd., a long-established premium sourcing company based in Central London. Julian recently announced in a LinkedIn post that his company, which does a lot of business internationally, particularly with China, had updated the Sustainability and Ethics Policy on its website. It’s a very comprehensive policy and I know that Julian …

Interviewing tips from a copywriter

Conducting Successful Business Interviews

As a financial copywriter I must often interview people face-to-face in order to be able to complete my work, whether it’s for a magazine article, an annual report, a press release or anything else. Face-to-face interviews get the best results Although they’re harder to arrange and take more time, I’ve always found that face-to-face interviews get the best results. They’re …