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Small Business Websites – What to Include on an “About” Page

It’s important for every small business to give careful thought as to what it puts on the “About” page of its website. After the Home page it’s often the page that site visitors will go to next. It’s one which can strongly influence the decision about whether or not to do business with you.

In other words it’s about credibility and trust. A visitor to your site will typically go to your About page to find out if you’re a business of substance. People only buy from businesses that they trust.

Why Web Copywriting is a Bit Like Plastering

…. it looks easy, but try it yourself and you’ll struggle to get a perfect finish.

You’re looking at your website and thinking …it’s time it had a makeover. So you hire a web designer to do the design and development work for your new site. You quickly realise that web design work is expensive, so you try and reduce the project cost by writing the copy for the new website yourself.

Does this sound like you? Happy to spend lots of money on web design because you can’t do it yourself, but keen to write the copy because that’s the easy part, right?


The uncomfortable truth is that too many business websites fail to meet the basic expectations of their customers and it’s often poor writing that’s to blame. If the information on a website is poorly written, badly organised or just hard to find this is a sure-fire way to drive potential customers away.

New website?

New website? The words are just as important as the design

There are a lot of people out there who design new websites, either as their main line of business, or as a sideline. Which is great. With so many people doing this work, and the wide array of website design packages available, you can get a new website built and hosted for a very reasonable price these days.

DIY Copywriting May Not Be the Answer

There’s a potential problem though. Most people think they can write good web copy, so they decide to do a DIY job on the web content in order to save a few hundred pounds. I come across many posts on social media saying something like: “I’d really love it if you’d have a look at my new website.” So I do. And often I’ll find a website with great graphics, dazzling imagery and fancy things happening when you click on an image or a link.