Showing: 1 - 5 of 5 Results

Why Web Copywriting is a Bit Like Plastering

…. it looks easy, but try it yourself and you’ll struggle to get a perfect finish.

You’re looking at your website and thinking …it’s time it had a makeover, so you happily hire a web designer to do the design and development work for your new site. You quickly realise that web design work is expensive so you try and reduce the project cost by writing the copy for the new website yourself.

Does this sound like you? Happy to spend lots of money on web design because you can’t do it yourself, but keen to write the copy because that’s the easy part, right?

Wrong!

The uncomfortable truth is that too many business websites fail to meet the basic expectations of their customers and it’s often poor writing that’s to blame. If the information on a website is poorly written, badly organised or just hard to find this is a sure-fire way to drive potential customers away.

UK Localisation: What Is It and Who Needs It?

UK localisation is not some Government policy intended to ensure that only local people get jobs. It’s actually the process whereby products, services, software, websites and text documents are adapted to the language, culture and “look-and-feel” of a particular country, in this case the UK.

When localising any product or service for the UK, translation alone tends not to be enough – the ultimate objective of localisation is to make sure that the product or service appears to have been developed locally, by local people for local people.

New Website? Don’t Forget That The Words Are Important Too

I’m a copywriter. When I’m not writing I do a fair amount of networking, both through Twitter and Facebook, and also the old-fashioned way where you go out and chat face-to-face with people over a glass of wine or a cup of coffee. In the local area there are networking events of one kind or another happening almost every day.

One thing I’ve noticed is the sheer number of people who are doing website design, either as their mainstream business, or as a sideline to earn some extra cash. This is great – with so many people in this sector, as well as the wide array of website design packages available, people can now get a new website built and hosted for a very reasonable price.

UK English and US English are different

American English v British English

I was recently asked by a client to review about 50 pages of content on their U.S. website and edit this so that it was suitable for a British audience.

I thought that this would be a fairly straightforward task involving making all the obvious spelling changes…making sure that words like “color” and “flavor”  had a “u” in them, changing “center” to centre, “toward” to towards, “program” to programme and amending words like “organization” and “specialize” to the UK spelling.

How To Brief A Copywriter

Not too many people have experience in briefing a copywriter, and those who do don’t always seem to have a clear idea of what it is that the copywriter needs to know before he or she starts work. I thought I’d put down a few thoughts based on my own experience as I’ve often found that it’s a case of.…the better the brief, the better the end-product.

The nature of your business

I need to have a clear idea of what your business does. Whether you’re a High Street retailer, a builder or a consultancy I need you to give me an overview of your business activities – please email a company Fact Sheet to me or point me to the right place on your website.