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Top Tips for Better LinkedIn Posts

The first line of your post is critical

Give very careful thought to your first line, because as your LinkedIn audience reads it this is the moment when they will decide whether to continue reading your post or just scroll on past it.

Never underestimate the power of the visual

Creating content isn’t just about the writing itself. Use images that support the content. This improves the overall reading experience. And don’t forget to optimise your images. A high percentage of LinkedIn engagement is on mobile devices, so make sure your images suit small devices as well. Use video content where you can, as this also helps greatly to drive engagement. Videos should start with essential information and end with your call to action (see below).

Small Businesses Need to Up Their Game on Sustainability and Ethical Sourcing

A very good friend of mine, Julian Lyons, runs IMI Ltd., a long-established premium sourcing company based in Central London. Julian recently announced in a LinkedIn post that his company, which does a lot of business internationally, particularly with China, had updated the Sustainability and Ethics Policy on its website. It’s a very comprehensive policy and I know that Julian believes passionately that his company should operate sustainably and needs to avoid at all costs doing business with any suppliers which could be benefitting from the use of child labour or forced labour.