Professional B2B Copywriter and Content Writer
There’s little doubt that consumers care deeply about the environment and sustainability, and prefer to deal with businesses which care about these things too. According to a recent survey conducted by Accenture, a leading global management consultancy, 60% of respondents said that since the start of the COVID-19 pandemic they were making more environmentally friendly, sustainable or ethical purchases. A …
A very good friend of mine, Julian Lyons, runs IMI Ltd., a long-established premium sourcing company based in Central London. Julian recently announced in a LinkedIn post that his company, which does a lot of business internationally, particularly with China, had updated the Sustainability and Ethics Policy on its website. It’s a very comprehensive policy and I know that Julian …
It’s important for every small business to give careful thought as to what it puts on the “About” page of its website. After the Home page it’s often the page that site visitors will go to next. It’s one which can strongly influence the decision about whether or not to do business with you. In other words it’s about credibility …
As an active networker I meet a lot of business owners in my local area (Kent and S.E. London). I usually ask business owners I haven’t met before how (or if) they do any marketing on Twitter. Most of them tell me that they understand the marketing potential of Twitter. Many of them already have a Twitter account for their …