How to create a new vegetable plot on your lawn.
A bottle of San Pellegrino sparkling natural mineral water from Italy and a coffee mug featuring a slogan that suggests its owner didn’t vote for Brexit. What’s the connection between the two? Let me explain.
For many years I’ve been a happy consumer of imported sparkling mineral water from Europe, both in restaurants and at home, without every really stopping to think about my choice. San Pellegrino, Perrier, Evian and all the other well-known European mineral water brands are nice to drink and reassuringly expensive. If you order any of them in a restaurant, nobody is going to think you’re a cheapskate.
There can be little doubt that consumers care deeply about the environment and sustainability, and they prefer to deal with businesses which care about these things too. According to a recent survey conducted by Accenture, a leading global management consultancy, 60% of respondents said that since the start of the COVID-19 pandemic they were making more environmentally friendly, sustainable or ethical purchases.
A societal shift towards making better environmental choices had begun well before the pandemic took hold and it seems likely to accelerate further once the world returns to normal.
A very good friend of mine, Julian Lyons, runs IMI Ltd., a long-established premium sourcing company based in Central London. Julian recently announced in a LinkedIn post that his company, which does a lot of business internationally, particularly with China, had updated the Sustainability and Ethics Policy on its website. It’s a very comprehensive policy and I know that Julian believes passionately that his company should operate sustainably and needs to avoid at all costs doing business with any suppliers which could be benefitting from the use of child labour or forced labour.