May 3, 2011 » Bishopsgate Copywriting

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Travel

Bahrain Before The Crackdown

I was out in Bahrain in December last year, just before the current troubles began. Seeing the images on TV of what has happened in Bahrain in recent weeks I wanted to reflect on happier times on this island which holds so many happy memories for me.

I was lucky enough to work in Bahrain twice – from 1982-1984 and again from 1994-1996. I was with the British Bank of the Middle East (now HSBC) and on both occasions lived in Adliya and worked at the old Main Office of the bank in Al-Khalifa Avenue, next to Jashanmals Department Store.

Copywriting

How To Brief A Copywriter

Not too many people have experience in briefing a copywriter, and those who do don’t always seem to have a clear idea of what it is that the copywriter needs to know before he or she starts work. I thought I’d put down a few thoughts based on my own experience as I’ve often found that it’s a case of.…the better the brief, the better the end-product.

The nature of your business

I need to have a clear idea of what your business does. Whether you’re a High Street retailer, a builder or a consultancy I need you to give me an overview of your business activities – please email a company Fact Sheet to me or point me to the right place on your website.