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Small Business Websites – What to Include on an “About” Page

It’s important for every small business to give careful thought as to what it puts on its About page. After the Home page it’s often the page that site visitors will go to next, and is one which can strongly influence the decision about whether or not to do business with you.

In other words it’s about credibility and trust. A visitor to your site will typically go to your About page to find out if you’re a business of substance. People only buy from businesses that they trust.

Think of your About page as a window into your business. It’s your opportunity to outline what your business does, how long it’s been trading and where it’s located. Site visitors will also expect to find information there about the size of the business (particularly the number of employees) and gain some insights about the people who run it.

Why Web Copywriting is a Bit Like Plastering

…. it looks easy, but try it yourself and you’ll struggle to get a perfect finish.

You’re looking at your website and thinking …it’s time it had a makeover, so you happily hire a web designer to do the design and development work for your new site. You quickly realise that web design work is expensive so you try and reduce the project cost by writing the copy for the new website yourself.

Does this sound like you? Happy to spend lots of money on web design because you can’t do it yourself, but keen to write the copy because that’s the easy part, right?

Wrong!

The uncomfortable truth is that too many business websites fail to meet the basic expectations of their customers and it’s often poor writing that’s to blame. If the information on a website is poorly written, badly organised or just hard to find this is a sure-fire way to drive potential customers away.