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Small Business Websites – What to Include on an “About” Page

It’s important for every small business to give careful thought as to what it puts on the “About” page of its website. After the Home page it’s often the page that site visitors will go to next. It’s one which can strongly influence the decision about whether or not to do business with you.

In other words it’s about credibility and trust. A visitor to your site will typically go to your About page to find out if you’re a business of substance. People only buy from businesses that they trust.

Twitter as a Marketing Tool for Small Businesses

As an active networker I meet a lot of business owners in my local area (Kent and S.E. London). I usually ask business owners I haven’t met before how (or if) they do any marketing on Twitter.

Most of them tell me that they understand the marketing potential of Twitter. Many of them already have a Twitter account for their business, but a lot of them also tell me that they just don’t have enough time to manage this account properly.

It’s certainly true that building up a critical mass of quality followers on Twitter takes time and effort – there are really no easy short-cuts. Business owners will need to set aside some “Twitter Time” each day.