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Interviewing Tips from a Copywriter

As a financial copywriter I must often interview people face-to-face in order to be able to complete my work, whether it’s for a business article, an annual report or a press release.

Most people are happy to give interviews and will communicate freely and openly, but I do sometimes encounter interviewees who are more reticent, perhaps through shyness or concern about being misquoted.

My job is to ensure that interviews run smoothly and to establish a rapport with the interviewee so that I get all the information I need. The best interviews happen when the interviewee is happy with the process too.