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A Roadmap to Sustainability for Small Businesses

There can be little doubt that consumers care deeply about the environment and sustainability, and they prefer to deal with businesses which care about these things too. According to a recent survey conducted by Accenture, a leading global management consultancy, 60% of respondents said that since the start of the COVID-19 pandemic they were making more environmentally friendly, sustainable or ethical purchases.

A societal shift towards making better environmental choices had begun well before the pandemic took hold and it seems likely to accelerate further once the world returns to normal.