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Small Business Websites – What to Include on an “About” Page

It’s important for every small business to give careful thought as to what it puts on the “About” page of its website. After the Home page it’s often the page that site visitors will go to next. It’s one which can strongly influence the decision about whether or not to do business with you. In other words it’s about credibility …

Twitter as a Marketing Tool for Small Businesses

As an active networker I meet a lot of business owners in my local area (Kent and S.E. London). I usually ask business owners I haven’t met before how (or if) they do any marketing on Twitter. Most of them tell me that they understand the marketing potential of Twitter. Many of them already have a Twitter account for their …