In business communications it’s hard to over-emphasise the importance of compelling, persuasive content. Many businesses happily spend big money to get great-looking websites or an impressive array of marketing collateral. But if these are filled with poor quality content, it can devalue the investment. Remember….Content is King!
Is Content Writing Really So Hard?
Perhaps you’re thinking…writing great content is pretty easy – I can write, so I’ll just do the job myself. In my experience, businesses frequently underestimate how much work goes into producing compelling content. It generally requires research, interviews, finding the right tone of voice, storytelling, editing, re-writing and SEO.
Content writing is actually a bit like plastering – sounds easy, but turns out it really isn’t. It takes time, skill and a surprising amount of effort… and that’s why I’m in business.
Half-baked, amateurish content always sticks out like a sore thumb. Don’t let your business down with dodgy content – hire a professional!
In the words of Red Adair, the legendary oil well firefighter:
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”