Interviewing Tips from a Copywriter

As a financial copywriter I must often interview people face-to-face in order to be able to complete my work, whether it’s for a business article, an annual report or a press release.

Most people are happy to give interviews and will communicate freely and openly, but I do sometimes encounter interviewees who are more . . . → Read More: Interviewing Tips from a Copywriter

How To Brief A Copywriter

Not too many people have experience in briefing a copywriter, and those who do don’t always seem to have a clear idea of what it is that the copywriter needs to know before he or she starts work. I thought I’d put down a few thoughts based on my own experience as I’ve often . . . → Read More: How To Brief A Copywriter