In business communications it’s hard to over-emphasise the importance of compelling, persuasive copy. A business can spend a fortune on great website design or an attractive marketing brochure but if these are filled with poor quality content the investment in design may well be rather pointless.
Perhaps you’re thinking…copywriting’s not so difficult – I can write, so I’ll do it myself. In my experience, businesses often underestimate how much work is involved in producing compelling copy. It takes time, skill and a lot of effort… and that’s why I’m in business.
Half-baked, amateurish copy always sticks out like a sore thumb. Unless you want to be the guy responsible for embarrassing your company I suggest you hire a professional copywriter.
In the words of Red Adair, the legendary oil well firefighter:
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”