FAQs

 

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Hopefully these FAQs will answer any questions you might have about engaging and working with Bishopsgate Copywriting. If you don’t find the answers you’re looking for here please give Steve a call on 07771-641498 or email steve@bishopsgatecopy.co.uk

How much will it cost?
Every writing job is different. My fee is based either on a time estimate or agreed in advance on an overall project basis. My day rate is £350.00. For magazine articles (or similar) I operate on a £0.40 per word basis.Smaller jobs such as press releases, newsletters and blogs are done on a fixed-fee basis (see below).

Once I have a clear understanding of what your job or project will involve I will provide you with a quote – sometimes I can do this over the phone. It helps considerably if you are able to email over a project brief, particularly for bigger assignments.

For the following types of work I operate on a fixed fee basis:

Web Page Content Rewrites

1 page website:   £80.00
5 page website:   £295.00
10 page website:  £495.00

Fee includes research on your profession or business sector. Content will be optimised for SEO.

Blogs

Up to 350 words:  £75.00
Over 350 words:  £ POA

Press Releases

Single release:  £125.00

Newsletters, Business Sales Letters, Leaflets & Flyers

One page:  £80.00

For new clients and/or multi-day writing projects I may require a portion of my fee to be paid in advance.

What do your fees cover?
The fee includes all phone and email consultations, desk research, an outline of the first draft, the first draft and up to 2 rounds of revisions, as long as these revisions are made within 15 days of your receiving the copy. All content will be sent to you by email.If the goalposts are subsequently moved after my work is received, requiring a complete rewrite, that will be a new charge. I’ll revise my original quote for your approval before I continue.Please see my Terms and Conditions for full details of how I operate. You’ll need to agree to these before I start working for you.
How do I get a quote for a copywriting project?
You can either call me to discuss your copywriting project over the phone, or email me a project brief which tells me:

  • what it is that you need written
  • how long you need it to be (word count)
  • what you need it to achieve
  • who your target audience is
  • the tone of voice (writing style)
  • whether any research or interviews will be required
  • how soon you need it
  • whether you have any branding or style guidelines which I need to adhere to

I’ll then give you a call to discuss your requirements and get back to you with a quote within 24 hours. For straightforward copywriting projects I may be able to get back to you immediately.

I prefer to receive a written project brief from you before starting the project. The better the project brief, the better the final product.

Based on this I will be able to give you a final quote and estimated completion date.

I'm happy with the quote; what happens next?
Depending on the type and complexity of your copywriting project I may very occasionally need to organise a face-to-face meeting with you or some additional consultations over the phone. For most copywriting projects we should be able to complete all the briefing and planning via email/telephone.If an initial face-to-face briefing meeting is necessary I’m happy to travel to your offices for this if you are located within a 50 mile radius of Sevenoaks, Kent. Any out-of-pocket travel expenses will be charged. Fuel expenses are charged at £0.40 per mile.
Can you work for me at my business premises?
Yes, I may be able to do this depending on where you are located and the other projects I am working on at the time.
What if you don't have experience of my/my client's business?
No copywriter can hope to know as much about your business or client as you do. This is not a problem though as research is fundamental to the writing process and approaching a subject with no previous experience of it – hence no preconceptions – means that you get a fresh perspective.
How closely will you work with my website designer or design agency?
In close partnership; this is the only way to achieve harmony between design and copy. If they are professionals they will be used to working with external copywriters.
Do you only do copywriting work for UK clients?
No. I have a number of clients outside the UK. I’m happy to work with clients based anywhere in the world.
Do you also do editing?
Yes. Some clients find it more affordable to write their own copy and then send it to me for editing. If you’re on a tight budget, this can be a very good option.
Can you help me to improve an existing website?
Yes. I can undertake a thorough “copy audit” of your website. This will look at content structure and tone of voice, and will examine how your brand values are being presented. People tend to skim-read online, so web copy needs to use short sentences and short paragraphs. There should also be lots of sub-headings, bullet-pointed lists and summaries. I will carry out the audit and work directly with your web-designer on any recommended enhancements. A copy audit can be as beneficial to a website as a complete redesign.
Advertising Standards Authority (ASA) Regulations
You may be aware that in the UK the Advertising Standards Authority (ASA) introduced new regulations on 1stMarch 2011 covering companies’ own marketing claims made on their websites and in other non-paid space they control, such as Facebook and Twitter. The essence of these rules is that content must not mislead, harm or offend. Bishopsgate Copywriting are familiar with these rules – you may wish to ask us to do a “healthcheck” of your website to ensure that you are fully compliant with the ASA regulations.To visit the ASA website please click here
Can you help me to improve my marketing communications?
Certainly. If you’d like an objective review of any of your marketing communications, along with suggestions as to how they could be improved, I’m happy to oblige for a flat fee of £75.00. If it then turns out that you’d like me to rewrite them for you, my normal charges will apply.
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