Professional B2B Copywriter and Content Writer
Ian believes passionately that children should be eating healthier school meals. He’s the driving-force behind https://selfsufficientschools.co.uk/ and https://vegschoolmeals.co.uk/ I first came across the Self Sufficient Schools account on Twitter last year. It had a post asking people to sign a petition to make School Food-Growing & Self-Sufficiency a dedicated subject area of the UK National Curriculum. I was curious to …
Home energy – an industry where customer retention no longer matters Like so many people across the UK, I recently changed my home energy provider. You know the situation…you’ve been with your supplier for quite a while, and a few weeks before your contract is due to end, you get a reminder. You start looking at their renewal deals, because …
There’s little doubt that consumers care deeply about the environment and sustainability, and prefer to deal with businesses which care about these things too. According to a recent survey conducted by Accenture, a leading global management consultancy, 60% of respondents said that since the start of the COVID-19 pandemic they were making more environmentally friendly, sustainable or ethical purchases. A …
The first line of a LinkedIn post is critical Give very careful thought to your first line, because as your LinkedIn audience reads it this is the moment when they will decide whether to continue reading your post or just scroll on past it. Never underestimate the power of the visual Creating content isn’t just about the writing itself. Use …
A very good friend of mine, Julian Lyons, runs IMI Ltd., a long-established premium sourcing company based in Central London. Julian recently announced in a LinkedIn post that his company, which does a lot of business internationally, particularly with China, had updated the Sustainability and Ethics Policy on its website. It’s a very comprehensive policy and I know that Julian …
It’s important for every small business to give careful thought as to what it puts on the “About” page of its website. After the Home page it’s often the page that site visitors will go to next. It’s one which can strongly influence the decision about whether or not to do business with you. In other words it’s about credibility …
…. it looks easy, but try it yourself and you’ll struggle to get a perfect finish. You’re looking at your website and thinking …it’s time it had a makeover. So you hire a web designer to do the design and development work for your new site. You quickly realise that web design work is expensive, so you try and reduce …
UK localisation is not some Government policy intended to ensure that only local people get jobs. It’s actually the process whereby products, services, software, websites and text documents are adapted to the language, culture and “look-and-feel” of a particular country, in this case the UK. When localising any product or service for the UK, translation alone tends not to be …
I was recently asked by a client in the United States to review about 50 pages of content on their U.S. website and edit this so that it would be suitable for a British audience. I’d assumed that this would be a fairly straightforward task involving making all the obvious spelling changes: making sure that words like “color” and “flavor” had …
As a financial copywriter I must often interview people face-to-face in order to be able to complete my work, whether it’s for a magazine article, an annual report, a press release or anything else. Face-to-face interviews get the best results Although they’re harder to arrange and take more time, I’ve always found that face-to-face interviews get the best results. They’re …