Small Business Websites – What to Include on an “About” Page

It’s important for every small business to give careful thought as to what it puts on its About page. After the Home page it’s often the page that site visitors will go to next, and is one which can strongly influence the decision about whether or not to do business with you.

In . . . → Read More: Small Business Websites – What to Include on an “About” Page

Twitter as a Marketing Tool for Small Businesses

As an active networker I meet a lot of business owners in my local area (Kent and S.E. London). I usually ask business owners I haven’t met before how (or if) they use Twitter as a way of raising the profile of their business and finding new customers.

Most of them tell me . . . → Read More: Twitter as a Marketing Tool for Small Businesses

A Look Around Kobe – Japan’s Most Attractive City

There are so many great places to visit in Japan. My personal favourite is the port city of Kobe, the capital of Hyogo Prefecture in the Kansai Region, Western Japan.

Perhaps this is no coincidence because it’s my wife’s home city. I’ve been there many times over the years and got to know . . . → Read More: A Look Around Kobe – Japan’s Most Attractive City

Why Web Copywriting is a Bit Like Plastering

…. it looks easy, but try it yourself and you’ll struggle to get a perfect finish.

You’re looking at your website and thinking …it’s time it had a makeover, so you happily hire a web designer to do the design and development work for your new site. You quickly realise that web design . . . → Read More: Why Web Copywriting is a Bit Like Plastering

UK Localisation – What Is It and Who Needs It?

UK localisation is not some Government policy intended to ensure that only local people get jobs. It’s actually the process whereby products, services, software, websites and text documents are adapted to the language, culture and “look-and-feel” of a particular country, in this case the UK.

When localising any product or service for the . . . → Read More: UK Localisation: What Is It and Who Needs It?

New Website? Don’t Forget That The Words Are Important Too

I’m a copywriter. When I’m not writing I do a fair amount of networking, both through Twitter and Facebook, and also the old-fashioned way where you go out and chat face-to-face with people over a glass of wine or a cup of coffee. In the local area there are networking events of one . . . → Read More: New Website? Don’t Forget That The Words Are Important Too

American English v British English

I was recently asked by a client to review about 50 pages of content on their U.S. website and edit this so that it was suitable for a British audience.

I thought that this would be a fairly straightforward task involving making all the obvious spelling changes…making sure that words like “color” and . . . → Read More: American English v British English

Music for Japan

Fundraising Concert

A fundraising concert for victims of the disaster in Japan is being held on Saturday 4th June 2011 at The Space Performing Arts Centre at The Pamoja Hall, Sevenoaks School, Sevenoaks, Kent TN13 1HU. The concert will start at 7pm.

Tickets are priced at £15 and are available from the Sevenoaks . . . → Read More: Music for Japan

Alfa Romeos – There’s Just Something About Them

The Beginning of the Love Affair

I owned my first Alfa at 19. It was 1979 and I was living in Germany at the time. The car was a rusty blue Alfasud which a guy in the office had given me rather than sending to the scrap-heap. Although the car’s bodywork wasn’t in . . . → Read More: Alfa Romeos – There’s Just Something About Them

Interviewing Tips from a Copywriter

As a financial copywriter I must often interview people face-to-face in order to be able to complete my work, whether it’s for a business article, an annual report or a press release.

Most people are happy to give interviews and will communicate freely and openly, but I do sometimes encounter interviewees who are . . . → Read More: Interviewing Tips from a Copywriter